Pondering The Relationship Between Propitious Cultural Connotation And Packing Design Management

Since entering the WTO, our country's packing development has broader spatial, and become the third"great packing nation", our country will become the center of the world packing industry development and market development.Along with the arrival of information time and the influence of economical globalization, the design also faces the resources conformity and is promoted to a new development phase. Packing industry is an important link in our country design industry, but the relative lag of packing design management at present causes massive packing operating mode creating wastes of design resource, and destroys the ecological environment. This kind of operating mode that taking the environment as price doesn't match to the traditional propitious culture which the nature, human and the world unite as one, out of accordance with the science development view that people is the center. Therefore, infusing the traditional propitious culture connotation into the packing design management, deep anglicizing the source of our country packing design management theories and practice confusion with the science development view that people is the center, regarding the relationship of our country packing design management's scientific, the characteristic, personalized with the construction of harmonious society highly from the protection of design resources and the sustainable development , pondering and researching the importance and necessary of packing design management. On one hand its findings enable people to understand the connotation of developing propitious culture; On the other hand understand the essence of the packing design correctly, in order to provide the theory and the practice reference and profit to improve our country packing design quality and promote its benign development.This article carries on the ponder and research attempts from multiple perspectives, mainly from the angle of arts, taking the design management science for auxiliary confirmation the cultural science, ecology, design psychology, consumption psychology and related subjects. First comparing and anglicizing the present situation of domestic outside packing design management, proposes the appearing question in our country packing design and reconsiders the problem reason. Next, through to the analysis of propitious cultural connotation, ponders the relationship between propitious cultural connotation and packing design management, as well as the relationship between the packing design management and constructing harmonious society under the guidance of propitious cultural connotation. And from the inheritance of traditional culture, the national characteristic and contemporaneity of design culture, the aboriginality of design management culture and the relationship between people and the market, pays attention to the needed question in packing design management. Finally, forecasts the following research of design management science in our country.