| The present study examines the cognitive metaphor modes underlying the lexicon and tenses of English news headlines. Moreover, the present study attempts to reveal the relation of cognitive metaphor models with news context consisting of news nature and news value.Qualitative and quantitative analyses are used to study the cognitive metaphor models underlying news headline language. 200 headlines of news reports covering political, military and economic information collected from The New York Times and USA Today constitute the data of this study.The present study finds that figurative words use structural metaphor or metonymy underlain by place-institution schema or part-whole schema as their cognitive models. Abbreviations and short words employ metonymy supported by part-whole schema as their cognitive model. Among the tense uses of news headlines, the present tense employs metonymy underlain by part-part schema as its cognitive model, and the progressive and future tenses both employ metonymy underlain by part-whole schema as their cognitive model. Meanwhile, the present study finds that news context consisting of news nature and news value is related to cognitive metaphor models in their producing news headline language. News requirements as the outer factor and human cognition system as the inner element together produce news language, and also are the two factors that enable men to understand news language.
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