On Visual Culture

With the advent of the Internet, a new phenomenon of language culture isemerging and prospering with each passing day. It is visual culture. The definitionand features of visual culture clarify that the close integration between visual cultureand informational technology is one of the extraordinary features in the network era,and it's also the manifestation and values of visual culture. Visual culture hasprovided the audience with a brand -new point of departure for the surveys oflanguage culture and national culture, even the features of the new era. Itencourages the audience to coordinate how to explore and construct the resources oflearning and visual culture effectively and systematically. Furthermore, thetechnicians ought to do their utmost to serve for the nation through their work, esp.on the Internet in order to create and protect the national culture, to educate andimprove the qualities of the citizens, to advocate the national culture and make everyeffort to expand the influence of Chinese culture on the global culture.The thesis aims to search for the nature of visual culture and the closeconnection between visual culture and multi-media technology in 21st century ,through explaining the connotation ,features, social causes and the development ofvisual culture ,trying to make the readers know the inevitable tendency of thelanguage transformation in the areas of modem language culture and the media .Thatis the tendency from the language culture focused on "Language Thinking" to visualculture focused on "Visual Thinking".The thesis analyzes the relationship between the perceptographic code andvisual culture and illustrates various forms of visual culture in different contexts inthe modem society, connecting theory with practice effectively .The thesis clarifieshow the visual culture indicates the nature, the development and innovation oflanguage culture, by elaborating the relation between the exterior forms and interiornature of visual culture .The thesis analyzes and enjoys the unique charm of visualculture in scientific viewpoint through the study of theories of language culture andvisual culture and the close connections between them. Furthermore, the thesisproclaims that the transformation from language culture to visual culture is anincredible event .To analyze the visual culture-the highest state of language culture,the thesis claims the visual culture is able to break through the verbal languageobstacles of the communication among different cultures and peoples and plays anessential role in the transmission of the national culture. The thesis tries to find methods of giving full play to the special aestheticmeaning of visual signals and its transmission values and informs the readers of thesignificance of the organic integration between the national culture & visual cultureand the information technology. The thesis suggests that the technicians should takeproper measures to improve technological methods and enrich the contents of visualculture with ethic features in different contexts esp. in the designing on the Internet,for it is the window open to the whole world. The designers should take the effectsand functions of visual culture seriously, and realize the relationship between thevisual culture and multimedia technology, connecting their career of designing withadvocating the Chinese culture. It's extraordinarily essential for the development andimprovement of relationship between the exterior forms and the intension of visualculture. All the technicians and designers should take on the task of promoting thedevelopment and innovation of visual culture and carrying forward the nationalculture.