Value Analysis Of Movie Industry

As a young comprehensive art, the dual product of technology improvement and Industrial Revolution, movie owns an obvious mark of commercial civilization. As a special commodity, it possesses both the artistry and commerciality. In order to further discuss the value implementing and value increase of movie, this paper tries to study the relationship between the artistry and commerciality of movie from both the aesthetics and economics angles.The value implementing of movie industry depends on the movie exchange process. As a common product, movie market displays obvious characteristics of buyer's market. The audience's taste determines the value implementing. The unavoidable matter for artists and managers is how to understand and handle audience's reception psychology. According to the experience of both the inside and overseas, all the successful marketing methods are designed in accordance with the aesthetic and consumption psychology. The audience chases after the fresh but the subjects of movie are limited, such as war, love, ecology, etc. Therefore, it will easily result in aesthetic fatigue. Because of that, in order to continuously attracting audience, the consistent creation of movie ontology should not be ignored.The value implementing of movie is made up of a serious links, which shows as a entire value chain. People's desire for the high spiritual consumption becomes the reason of the extension of movie's value chain. This power directly shows as the revenue of movie's merchandise becoming the main part of movie industry's revenue. That further requests the creation of movie, which is in the upstream of value chain, to possess higher art level. Only when the movie approaches such level, can people's spiritual consumption need be satisfied.On the basis of comparative research of movie's creation and management models from the national and international, the paper find out the flaws of Chinese movie's management and operation, and supply relative advice.