Research On Using Rhetoric Skills In The Originality Of Package Design

The research object of this thesis is the rhetoric skill in the package design, and its actual application in the intention of the package design.Design is a kind of language, and the rhetoric is an art of using the language. Among literature system, we always use various kinds of. Equally, in the course of designing, we can also use rhetoric skills to enrich our design too.First of all, combining of relevant theory of linguistics, semeiology, and rhetoric, we discuss the feasibility of replace the rhetoric theory in literature system to art design. Thus, we summarize the relevant theory and using principle of vision language rhetoric on the basis of literature language rhetoric.Secondly, after the feasibility analysis, we discuss the relevant concepts of vision language rhetoric in package design. Then we probe into the cautions and principles of using rhetoric skills in package design based on the characters and principles of art design.Finally, from the aspect of vision language and exiting theory, combining particular examples, we analyze the use of various rhetoric skills in originality of package design.The purpose of this thesis is to carry on deeper understanding of rhetoric skills in package design through theoretic analysis. At the same time, we attempt to construct the methodology system of using rhetoric skills in package design, in order to instruct the real design.The focal point of this thesis is to discuss the using of various rhetoric skills in package design. Though there are kinds of rhetoric skills, not every one can fit package design. In order to systematic our originality, we first category rhetoric skills, then analyze each separately. At last, combining their definitions in language system, we give them new theoretical definitions through the instance analysis.