The Modern Package Design Of Traditional Culture Used In Modern Times

The traditional Chinese culture is profound, it is important cohesion of the Chinese nation; designers at the same time provided a wealth of creative ideas material. Many outstanding packaging design work, mostly in the design of fusion of the traditional elements: This is because even in modern society, the essence of Chinese traditional culture in China is still deeply rooted in the hearts of people, China's modern packaging must be in the design of China's traditional thinking and culture throughout the essence of this modern packaging design from ancient times, from the fundamental significance of the tradition, but also determine whether China's modern packaging design in the application of realization of the value of the key. Scientifically combing the essence of traditional Chinese culture, in order to more fully to explore tradition, and inherited, extraction, use and innovation, so as to better meet the Chinese consumer psychology and the realization of China's modern packaging design value.In this paper, starting from the level of awareness through the material, shape, text, color and other forms of modern packaging design given to the spirit of traditional Chinese culture connotation, carefully conceived, commodities rich sense of the times and national characteristics, and better service for consumers. he key to success lies in whether or not embody the essence of ancient culture in the spirit of the meaning because in the Chinese social and psychological depths of the traditional Chinese cultural influences remain ingrained.As designers should explore meaning of goods, based on emotional and cultural prerequisite for the design, with the time and location and other information, use certain elements of the traditional symbolic significance to express a sense, interesting and emotional, or is traditional design methods to infiltrate into the modern design that embodies a spirit and philosophy. Especially in the design orientation should be representative, in order to make attractive packaging, appeal, and brand power.