Symbol Dynamic Performance Research

"The symbol is a narrow sense mark, sometimes calls marking, the mark, the symbol and so on. It represents or refers something, expresses certain implication, transmits the specific information by the fining image." At this point, most people are still considering the symbol design as some old trick for the decorate design, most of the symbol design similarly also is existing as a static type. However, along with the unceasingly speeding up rhythm of life, the innumerable visual information is flooding over our visual nerves. In this age, where flooding moreover information and the complex content, it is not the people consciously seek the information on their own initiatives, but want the information initiatively capture the line of sight, the smooth and moving mark and the standardized system are becoming consumer's demand day by day, and they are accepting truly for them. Forming the recognition system, enhancing recognition effect, is the solution for the problem of the extant information supplies. How to catch people's attention in the visual sea, simultaneously, how to achieve the goal to transmit information initiatively, are becoming the question which the designer must face immediately. At present, the development of design are influencing more and more by the transmission way, cross media design is widespread existing, on the one hand sets the higher request to each designer, on the other hand, also narrates the innumerable possibilities by the new way. When the new generation of designer are caring on the symbol design, they attempt to breakthrough the fixed contour, color and the static relations between the visual skeleton and the other elements, they advocate to capture the dynamic feeling and vitality of the animation form to enrich the plane. This kind of emotion -like and dynamic manifestation, which exists in the network and the movie, will certainly impel the innovation and the development of the traditional printing domain, and pave a brand-new way for the symbol design development.This article sets from the Hannover World Expo 2000 successfully symbolized tendency performance, then systemically studies the constitution way and the performance characteristic of the symbol tendency performance; elaborates the inevitability which the symbol tendency appears from the biological evolution, the visual choice, the time development and so on, and was clear about the symbol tendency performance to have the development condition as well as practical and the esthetic value. At the same time, the article uses the proof method of the contrast example, carries on the contrast analysis with the pro and con two illustrative cases, induces that the symbol tendency performance must have the visual physiology as well as the balanced psychology. With these theory summary's proposing, we provide the systematic foundation regarding the breakthrough of the pure two-dimensional surface fetter, and the pursuing of the hypothesized space existence way, and the positive application in the digital hypothesized vision domain.