The Research On The Visual Recognization Psychology & Symbol Of Product Form

The knowledge of product form is not only one of the most important parts of design theory,but also a indispensable step of design process. Product exists in material,and it is not isolated. It reflects the fittness to the spirts and material environment. The theory of product shape should be discussed in a integrated system. So,this thesis imports semeiology and visual psychological knowledge as the base to view the form.This thesis includes three parts: The first part is arranged by the order of the human acknowledgement process.The visual information is conveyed by visual sense, then the aesthetic judgement is decided. In this process, it includes intricate physical & psychological activities. Visual activities is not a low-level sense as expected before,but the combination of sensibility & logos. Only visual activities are learned very well ,can we design the friendly interface between human being & machine,and can the product form target be reached. Secondly, symbols, which convey all kinds of information, are very universal medium in our life.They are the carrier of civilization. Product is not noly functional symbol, but also can express the indicative meaning by form symbol.Grasping the rule of product form symbol and setting up the center of product form design, can provide the way for the designer to great idea. Thirdly, under the unitive scope of semeiology, language symbol can be used to evaluate,judge,correct & guide product form design, language symbol, especially word, can bring creative idea of product form as a efficient tool.The point of this thesis emphasizes the fact that: the product form symbol represents some meaning.what's more,the meaning encirl some certain subjects.The symbol subjects can be classfied by people's activitis. In a sense,the design of product form can be regarded as the development & variation of symbol subject.