The Research Of Design Style Of Character Font Between East And West

Currently foreign font research has reached a mature state, and at the same time the study of Chinese characters design is still in the early stage. In a large number of design works , English font design are widely used. But Chinese character fonts and design trends in today's design does not hold in the mainstream, designer works in the relevant practice of using letters is always the element of characters instead of Chinese characters. Chinese characters is the crystallization of years of Chinese culture, history and heritage of the Chinese nation, In today it's our duty and responsibility to carry forward the Chinese characters.This article is aimed at domestic Chinese characters in the font as the design of the main elements of the cases weakly at the graphic design. It is from the font of Western design history of their development and analysis of schools starting with the show of Chinese and Western fonts in different periods in the history of fonts designed to sort out their own development and summarized. Focus on the analysis of the western font design through different ideological and cultural environment, the characteristics of the font design method, creating a western style font design. Chinese traditional culture, the humanistic spirit of Chinese characters designed to form a harmonious decency, the spirit of smooth, old monument of the characteristics. And then western science and rational spirit of the West also created a unique font design practical and functional, expressive words and fashion. At the same time, Chinese and Western methods in the design are not the same, the Chinese text design sensibility and experience, while the West is the use of fractal geometry and rational design methods. Hence the origin of the West in the font, handwriting fonts and print fonts are displayed in different font style. Finally, from the national and international perspective, the article tells how to brake while maintaining the basic shape of the text based on the design of graphical design, text and design of the impact of the digital age of the other factors. Design to allow more wealth to the text of the artistic effect of infection, so that text and graphics generated by an organic combination of unique artistic charm. Font designed to continue to shine in a new era of unique charm.