The Chinese Personal Pronoun In The Use Of Commercial Advertisement Language

The thesis has carried out comprehensive survey and valuation on the personal pronoun about the research result about personal pronoun and the personal pronoun used in the commercial advertisement language ,in these years. I discover great majority scholars research the personal pronoun used in the advertisement Language only use a little theoretical about grammar , rhetoric , Pragmatics . It is narrow and academic nature is not strong. Therefore ,this thesis use linguistics theory, grammar and pragmatics to have done a all-round examination with modern Chinese personal pronoun used in the commercial advertisement language. The content about this inspecting is included: The modern Chinese personal pronoun be the component parts in the sentences which used in the advertisement;What the modern Chinese personal pronoun be referred to;The choice about the modern Chinese personal pronoun used as the singular number or complex number; The first person pronoun and testify style advertisement; The second person pronoun and principle about courtesy; The third person pronoun and antagonistic psychology of consumer ;and so on. This thesis has increase a new field, provided a new angle,for the research about the modern personal pronoun. The advertisement host , ad-agent mat be can put The research result into effect in the advertisement planning.