Discussing On The Phenomenon Of "Haiyan"

As the most famous writer, "Haiyan" word has become the producers to ensure access to its huge profits, as a new actor of a shortcut to fame, but also the minds of the audience was once a byword for quality television. Occurred to him was a miracle of the ratings industry called " phenomenon of Haiyan." But its distinctive mode works like the style of the product of large-scale industrial production line, but also led to public questioning of their original works.Thus, the " phenomenon of Haiyan " has won the reputation as well as his criticism of the status quo been very interesting contrast. No exaggeration to say that Haiyan domestic television industry has become a spectacle of, together.However, a long time, the study of Haiyan rare phenomenon, the majority showed a single, one-sided, and the appearance of features. Haiyan emphasis on the text of the discussion, the lack of macroeconomic research, little touched on the intrinsic nature and motives, it still exists quite a number of areas to be excavated.In this paper, the authors will focus on the " phenomenon of Haiyan", select more representative of the three works: in the TV drama "plainclothes", " Jade Goddess of Mercy " and "five-star hotel" for clues by analyzing the and the screenplay adaptation of the novel interaction between the TV follow-up images of style and drama, such as market operations, the attempt of the past two decades the development of Chinese drama history and sort out the status quo and rethink the future of Chinese drama development.The first chapter of "plain-clothes police officers" for clues, analysis of the novel and the difference between the script and found that after adaptation of the great difference between the original TV series and dramas highlighting the theme of color, at the same time also pay attention to the theme of love. This adaptation is at the end of the eighties in the popular culture, elite culture and state ideology under the triple trial of strength between the inevitable choice, it is because of clever use of the delicate relationship between the layers, show the surface and deep structure of narrative and social psychological echoes both in line with the needs of the mainstream ideology, but also the aesthetic pleasure of the public. Despite the conditions, it is the lack of expression of the image is still a success. At the same time pointed out that the increase in the case Haiyan love model has begun to sprout, the Chinese TV market, the initiative also took place quietly. Combination of the second chapter at the end of nineties of the Chinese TV market, the development of a concrete analysis of the context of the " Jade Goddess of Mercy " story mode, the market mode of operation and image style. At this point, "Haiyan" as a mass phenomenon in the field of vision. Content, Haiyan pattern has taken shape, figures from the story to have fixed characteristics; product production, from script to the drama that the formation of a fast assembly; image style in pursuit of the screen with a wide variety of fine photography technology; market operations, "Haiyan" was invested as a brand management, derivative products have been developed drama; At the same time, the increase in broadcast platform, making the formation of stars has become a model " Jade Goddess of Mercy " successful, "Haiyan" become " phenomenon "factor. This chapter concluded that the late nineties to Haiyan model for the type of film has been the representative of the basic shape, which also marks the drama of the mature market.Chapter 3 to explore the new century, network television, mobile phones, the popularity of new media to come into contact with the audience more diversified styles of drama, the development requirements of a variety of television Haiyan model innovation and breakthroughs. However, the "five-star hotel" as the representative of the late opera Haiyan still repeating the previous routine, but rely on a pile of fashion elements and gorgeous empty plot image support. Haiyan also pointed out that the rigid model of the type of film also means the development of China is faced with a crisis.Haiyan summarized the conclusions of the model from generation to end the whole process, and this process over the past two decades China has confirmed the drama from the "cause drama" to a high degree of market-oriented, and the whole process of crisis is that from a single diversity process. Will Haiyan TV drama and some excellent comparative discovered that excellent TV series, have completed the story mode of the established breakthrough Haiyan mode at the same time overcome the main problems, such as the contents of the same, the characters thin, hollow, such as images. Haiyan model is bound to end, this is China's move toward diversification requirements of the development of drama.