Influence Of Chinese Painting Elements On Language And Style Of Modern Packaging Design

By using technique and language of pen and ink,chinese artists express the charm of the chinese painting; they express outspoken nature in image-type sentiment, This is the main characteristic of chinese painting. Chinese ink painting with its vulgarity charm aesthetic, Smooth elegant lines aesthetic, Artistic beauty subtle and profound, In the history of chinese art, it reflects the artistic value of unmatched. Her rich cultural connotations contained still influence on the Chinese nation and even the whole eastern aesthetics. What is more, they inspirit and influence on other artistic creation.How to carry forward our fine national cultural heritage, especially apply chinese painting elements to the modern packaging design, make it an important means to foster a corporate image, create famous brands, promote products.It is in order to become an important means to guide the consumer. It is of great practical significance and practical value.This paper is firstly written the probability analysis of chinses painting elements as languange of packaging design; the second part is written convertion of chinese painting elements to languange of packaging design; the third part is written the application of chinese painting elements in packaging design and case study Finally,based on the specific link from the packaging design,through the orientation from the packaging design, design forms, design thinking, design culture,to re-examine the four elements of chinese painting, mood and humanism, packaging design will be placed on the practical context, Trying to find a both rooted in traditional chinese culture, but also has practical and modern way of integration, thereby giving them a modern packaging design to a rich cultural heritage and rich cultural connotations.The value of theory lies in practice. The purpose of this study is to make chinese packaging designers realize that it is not enough to reference only from the forms of the elements of chinese painting. We need to constantly exploit it, should stand in the world to look at elements of chinese painting and adopt its actual spirit in one guise, we should put chinese painting charms, conception and human spirit into the modern packaging design, so as to become means of design. Further the quality of modern packaging design can be improved, more and more national identity of good works can be designed to represent the original, highlighting the characteristics of the nation, while they generally accepted by the world.