Visual Communication Design In Contemporary Chinese Graphic Design

Visual Communication Design (also known as graphic design) so far since the 80s of last century in China, a considerable degree of development and made great progress. However, the design of the Western developed countries compared, we still lag behind, many people attribute the backwardness of visual communication design development in China is still relatively short time. Indeed, this is a very important part of the reason, but definitely not a short time behind the development of the root causes. We designed many of the visual communication works in certain levels or copy Western design concepts and design methods, but also remain in form and surface, in addition to the surface of a list of design work has several character fonts, the basic part of China can not find their own things. Indeed, the advanced art and design should be a good idea to learn, but learning the purpose of giving top priority is to apply their knowledge, rather than the assimilation of Western models and buried. We create visual communication design works, in addition to learn the art advanced design concepts and methods, and should fully consider the "Chinese Culture" this factor, aware of the design not only an object, but also a culture, a species belongs only to the Chinese way of life. So, the most representative of Chinese culture, Chinese art of the introduction of visual communication design, it is necessary to study. This article is to explore the Chinese art of how to "shape" of the concepts to which the Chinese visual communication design, and strive to achieve so that our design not only to focus Fajue the essence of Chinese traditional culture, increasing local awareness, but also to the advanced Art design perspective, design appropriate financial culture among the Chinese nation into so deep into our design work of traditional Chinese culture to the bottom of the feelings of China and the world become a bridge for communication, cultural heritage of the carrier.This in-depth analysis of the character's shape, structure, framework (in particular, shape), visual communication design works by the extraordinary role played. Easy to see that in the past some of our visual communication design work is the lack of meaning in Chinese culture, lacking the characteristics of the Chinese nation, which is lagging behind China's visual communication design source. Cultural Implications of various outstanding works of visual communication design an indispensable factor in a variety of works of art source of life, loss of cultural content and ethnic characteristics of the existing work of art loses its meaning.From the traditional Chinese art of "form" in the absorption of nutrients is the development of visual communication design a shortcut. Chinese writing system for Chinese characters is not only the information recorded in the language of symbols, it is the essence of traditional Chinese culture, is an important part of life style, "is the core of the core of Chinese traditional culture."...