Concerning The Development Dpace For Typeface Design On The New Media Platforms

Font design is the variety of design which has a long history and rich cultural heritage, and in the continuous development of the process, it has always served as a pillar of strength. Especially in the graphic designs, printing as a medium, fonts design plays an even more exhaustive transmission of information and beautify layout role. Throughout the development process of font design, font design not only just stays in the beautification of the text level, but also efforts to find words to express a variety of possible forms. Font design awards in the form of the text as its own content to pursuit of the text's visual appeal as its own goal, and strive to create unique visual language generated vitality. In the days of dazzling array character fonts on the computer, a lot of people think the font has been designed to fully meet the needs of the public spirit and life, and the development of fonts design path has been depleted. With the progress of days and science and technology, people's demands on the aesthetic are also constantly improve, the monotonous and dull character fonts are even hard to satisfy people's aesthetic needs, therefore, in nowadays the font should be designed to be given a more profound connotation. When the font design jumps out of print media, and stands at a new height to the outlook the future, it faces the rapid development of new media communication in the tide of science and technology. The arrival of the new media era provides new creative possibilities for the font design space. Font Design at this time is no longer limited to a simple deformation of written or freeze-frame in the convention's traditional model, but rather to participate in the computer and new media in which the interaction among them. Through us and our environments'interaction, interactive technology has become a medium which has penetrated into all aspects of our lives. The design it concerned with is whether these technologies can give the service, and the quality of their interactive experience. Therefore, the font should be designed to reflect a whole new meaning: that is the integration of aesthetic as well as cultural, technology, and new media. Font Design is a category of the times, so as long as technological advances, resulting in constant demand, development space of font design will be followed to make the appropriate adjustments and development. Therefore, putting the dynamic design principles into the font design can be able to make it a better dissemination of new media platforms to meet new demands. Through studying the latest films at home and abroad and dynamic advertising works, the thesis makes analysis and comparison on the font design of components which exist in these works, and makes a conclusion that the font design still has ample room in the development of dynamic field, and makes the integration of this conclusion on this basis which finds that the font design is not mature in the development of dynamic field, and not as flat as a systematic field. The author then makes the studies on analyzing and filling with the leak detection. In the course of the study the author systematically analyzes the characteristics of new media, as well as what kinds of new requirements are put forward to the font design. After analyzing and study, the author draws further conclusions: the dynamic font design which is suitable for development in a new media platform should be designed with people-oriented, strengthening interaction; and should be rely on interactive, enhance the visual, auditory and tactile feelings; and it should closely follow the fashion trends to seize the audience sensitive topic, and should comprehensively care to the dynamic design of all available elements. To confirm the reliability of these ideas, the author also adds the dynamic font design works based on these ideas to work as cases for analysis in the thesis.