Comparative Study On Confucius Institute And Goethe Institute

In the background of globalization, communication between nations is becoming more frequent. Language arouses much more attention from government as its role in bridging different cultures. The progress of nation in diplomacy, commerce, culture arid science comes along with the development of language. Hence, all developed countries in the world spare their efforts to promote their own language. Among all language promotion institutes, Goethe Institute, founded in 1932, is a famous one with long history, whose branches are all over the globe, to provide languages training for Germany learners and make it more popular. The worldwide Chinese fever is rising rapidly along with the fast development of Chinese economy and enhancement of international status. Confucius Institutes, the professional organization for spreading Chinese language and culture, come into being based on this situation. The establishments of Confiicius Institutes all over the world symbolize the beginning of Chinese language and culture and the countries all round the world.The comparative study, the Confucius Institute and the Goethe Institute taken as examples in this essay, is made on their own language promotion. The Confucius Institute can gain fresh enlightenment in global language promotion from rich experience in the developments of Goethe Institute. In addition, some constructive suggestion is made to enhance Chinese promotion in the world.