On Competition Strategies And Constitution Of Strength In Asset Management Business In China

Faced with the upcoming severe competitions inside and outside, Chinese securities firms have an urgent need to develop a sustained competitiveness by adjusting their business structure and expanding the business scopes. Asset management business is definitely a choice for securities firms to constitute new competitive strengths and develop new source of profit. The author aims to expound on how to constitute competition strategies and strengths at this stage in China through an in-depth analysis of asset management business.The author cites Michael Porter's theory on the competition strategy and strength strategy to give systemic analysis to the five competition factors effected on the business of asset management, points out the importance of the five factors to the development of the asset management, and indicated where these five factors derived from, their functions and characteristics. The author also quotes Michael Porter's theory on industry life circles to analyze the characteristics of the asset management business in different stage of the life circle and the corresponding competition strategies. A value chain has been built and an analysis has been forwarded on the strategy adopted in the important taches.Based on the success of the offshore asset management business, the author gives an in-depth analysis to the competition environment of the asset management business in China, the challenge and the opportunity that Chinese securities firms faced. Competition strategies that should be adopted at current stage in China has been brought up and illumination on how to achieve maximum competition advantages has been presented in the value chain of enterprise culture, organization and operation.The dissertation pays a tribute in the studying of roles of the five competition factors in asset management business, in analysis of competition strategies in the value chains, in current characteristics in Chinese asset management business, and in the constitution of the competition strategy and competition strength. Being feasible and innovative, the solutions thereinto thus obtained a strong realistic meaning and value.