Study On The Product Development Strategy Of L.A.E

With the entry of WTO, China's agriculture development is set on the track of globalization, informationization, and standardization. The large agricultural enterprises are the representations of agricultural morden productivity of China, some of them do well, but the others emergence the matter. The matters are related to development strategies, especially be related to product development strategies.This paper anatomy the product development strategies of Shunxin Agricultural Co. Ltd, study the product development strategies of large agricultural enterprises, educe the conclusion, and table a proposal. The target is to accelerate large agricultural enterprises well and agricultural industry structure be adjusted. Firstly, simply look back the theoretics of enterprise management and the development strategies of enterprises. Secondly, start with anatomying the development strategies of Shunxin Agricultural Co. Ltd, analyse exterior surroundings and interior qualification of Shunxin Agricultural Co. Ltd. Using the analytical method of SWOT and the model of five forces competition, study the three moments of product development strategies, the target of apiece moment, the approach of realization aim, executed and proceeds circs of Shunxin Agricultural Co. Ltd. Thirdly, analyzing Strengths, Weaknesses, the Opportunities of mostly productions, Threats be confronted with Shunxin Agricultural Co. Ltd. Fourthly, researching the specialty and the trend of product development strategies of large corned into the market enterprises of agricultural industrialization. Finally, on the bases of anterior study and analysis, put forward my idea of rectify and modify of product development strategies to Shunxin Agricultural Co. Ltd, and bring forward the policy suggests.