The Joint-venture Operation Of Harbin Asia Brewery Co.Ltd.

From 1990s, foreign investors began a large-scale systematic investment, and established some joint-ventures with the state-owned enterprises as partners which have good facilities and high reputations one after another. However, there are many problems arising from the operation of joint-ventures. The enterprises met a powerful challenge in socialist market economy, and only by solving these problems as well as possible, can the enterprises thrive and stay ahead of competition.Based on actual case that Jinxing Brewery-state-operated enterprise transformed into Harbin Asia Brewery Co. Ltd.... sino-foreign joint-venture, this thesis introduces related historical backgrounds, including the corresponding situations of both sides of the joint-venture and the characters and characteristics of the decision-makers. Consequently, organizational operation, resources condition, determination of competition strategy and implementation of marketing strategy are respectively described in details. Meanwhile, cultural conflicts in the cooperation of the two parties are also commented, attempting to reveal the origin of the problems and reflect the aggravation of operation, in order to draw lessons from the case and then avoid such things to happen again.This paper discusses advantage compensation, competition strategy, integrated marketing, and cultural cooperation to find out the causes of problems in the joint-venture operation.