Strategic Design Of Liutie Material Company

It is the question that an entrepreneur must to think that how can the enterprise tackle the fierce competition, make good use of limited resources, give play to its competition advantage, grow up o grow in strength in the market competition. Does he drift with the tide, or analyze the inside and external environment carefully and make effectual strategy.The management strategy of enterprises is a global concept; it is made up by the idea of management strategy, competition strategy and encouraging three pieces of indispensable content of strategy. It is incomplete to lake any one of them. The strategy ideas are the purpose that enterprise manage, are the origin to form the enterprise's competition advantage. The competition strategy is the competition advantage that the enterprise to pursue in the face of external competition. The encouraging strategy is the guarantee to realize the strategy idea and the competition strategy.Liutie material company is a state-owned enterprise of plural development, its main products is railway material supplyment. It faces the problems that the competition is fierce, resources are limited, encouragement is insufficient and development path is indeterminate similarly. The article .has introduced the basic situation of Liutie material company briefly; Has summarized the theoretical foundation of competition strategy and encouraging strategy, namely the competition strategy theory, the motivational theory, agency by agreement, manpower capital theory; Has carried on the macroscopically outside environmental analysis, enterprise inside condition analysis and SWOT analysis of Liutie material company; Has proposed establishing the strategic idea that rely main on diversified strategy, and full combine the entering type strategy; Has made the cooperative effect of giving full play to, set up the total strategy of diversified strategy; Drawing lessons from economic Value-added concept, capital-asset-pricing model and Black-Scholes model, we have designed the phantom stock option plan of Liutie material company.The text make every effort work out the competition strategy and the stock option encourage strategy that suit Liutie material company. Especially the stockoption encourage, as to Liutie material company, are being broken through in idea, have effectivenesses, implement the stock option encourage having certain reference to other enterprise.