Repositioning Of Sichuan De Rentang Pharmacy Chained Limited Company

Sichuan De Rentang Pharmacy Chained Company is a subsidiary of Chengdu Economic Development Limited Company, dealing with Chinese medicine , Western medicine and tonic medicine, by retailing and wholesaling. It owns 50 drug stores distributing over the main business districts of the city and many counties. The total sale is 130 millions annually almost 10 percent of the market. It is the only pharmacy that got the GSP (good supply practice) certificate sent by National Medicine Supervisory Bureau. Under the severe competition environment, no target market positioning and core competitive led the company to decline.The theme declares challenges and opportunities facing the domestic medicine retailing enterprises, analyses the macro and the micro competition environment, primary competitors, strengths and weakness of Sichuan De Rentang Company, according to the problems, author gives the resolving program, departing the Chengdu Tong Rentang and Sichuan De Rentang, implementing different positioning so as to achieve competition predominance.Special service system forms the core competition of Chengdu Tong Rentang, it works through Health Club to serve the superior market. Health Club applies effective promotion to construct competitive predominance.Professional pharmacy is the positioning of the Sichuan De Rentang . Its mission is to provide more health knowledge to the public.Departing the Tong Rentang and De Rentang gives them much more developing opportunity, enhances the whole competence of the company.