Baiyao Group Core Competitiveness

An enterprise's future dose not depend on whether it is making money, but on its core competition, because only with the core competition, the enterprise can create a need or a market. The market competition is very cruel, and there are only survival and death. How could our enterprises, which already look weak in the cutthroat market competition, face the test of economic globalization? How can our enterprises win recognition of the market, and stand fast in the competition? The author believes, the enterprises must establish their own core competition. With core competition, the enterprises can reduce the cost and enhance the competition of itself and its products, so as to ensure the development.YUNNAN BAIYAO PHARMACEUTICAL GROUP CO.LTD, as an old state-owned enterprise, after last ten years fast development, the revenue increase is getting slow, and it even intends to decrease. The whole organization of the enterprise already cannot meet the need of its development, especially when it does not conform to international competition rules regulated by WTO. So, the research on how YUNNAN BAIYAO PHARMACEUTICAL GROUP CO.LTD assesses andestablishes enterprise core competition is very helpful to the strategic development research of other enterprises of our country.The author analyzes and evaluates the keystones of enterprise's strategic development research in foreign countries in the last few years, and discusses the connotation and characteristics of core competition, and summarizes the main element influencing the enterprises' core competition. Through making a set of index system, the author assesses and analyzes YUNNAN BAIYAO PHARMACEUTICAL GROUP CO.LTD's core competition, and points out the development's bottle neck. Finally, based on the main elements influencing the enterprise's core competition and YUNNAN BAIYAO PHARMACEUTICAL GROUP CO.LTD's current situation , the author puts forward competition strategies, such as technology innovation, management innovation, marketing innovation, enterprise culture and so on, to elevate the enterprise core competition.