The Research On Developing Strategy Of Chongqing XingMao Real Estate Exploitation Group

The study is mainly focused on the developmental strategy of private enterprise. It is the study of the whole processes of enterprise's developmental strategy taking the development of the Chongqing Xingmao Real Estate Exploitation Group as an example. So as to realize the enterprise's upgrading, improve the enterprise's power of the core competences and realize the enterprise's sustainable development.Through the overall analysis of the inner and outer circumstances that the enterprise met in 2002, it was found that the enterprise took the terrific developmental choice, constitute the developmental strategy by implementing the strategic administration, making full use of the unique resource's advantages, the country's industry policy, the Real Estate Exploitation advantages in Chongqing and the Three Gorges project.At first, it is the analysis of the basic condition which including the key factors in the inner and outer circumstances, which were the basic conditions of the enterprise to constitute the developmental strategy. Then the enterprise' developmental strategy were constituted on the basis of catching hold of reasonable chances, making full use of all kind of advantaged conditions and conforming outer resources as its unique resources. The enterprise' developmental strategy were strong extension Real Estate exploitation, deepening coast fathering, improving the Third Industry, entering into tour industry and stockbreeding, deepening the enterprise' inner administration.The performing countermeasure of enterprise's developmental strategy included the reasonable decision-making, spurning family management, financing, human resource management, organization structure, industry structure, enterprise's culture and so on. At last, the enterprise' developmental strategy were implemented.It is found that the strategic assess system are implemented all through the courses of the enterprise's strategic administration, and the reasonable combination between the changes of the circumstance and the adjustments of the developmental strategy. The enterprise's primary strategy target can be adjusted on the basis of the market's variety and the enterprise developmental status year after year.