| Tianjin Petrochemical Corporation (hereinafter called TPCC) is an extra-large united enterprise of petrochemical and fiber, it was founded on December 28, 1993 on the basis of the original Tianjin Petroleum & Chemistry industry Company and Tianjin Petroleum & Fiber Plant. TPCC's multi-business operation has been developing together with the Company's main business, with a history of nearly 20 years. It has been an important integral part of TPCC and Dagang District local economy, as well as playing very significant role to TPCC's reform, stability and development.This essay, on the basis of memory of TPCC's multi-business operation development history and analyses current situation. Particularly research the problems existing in the development of TPCC's multi-business operation. Through the analysis over internal condition and external environment of TPCC's multi-business operation, the enterprise's advantages, disadvantages, opportunities and challenges have been confirmed.According to strategy management theory, management statistic principle, marketing theory etc. basic theories of modern corporate management, the essay conducts detailed research over the development strategy of TPCC's multi-business operation by means of SWOT etc. methods. It maps out the overall strategy for TPCC's multi-business operation development in the years ahead, and gives assessment as well. Furthermore, it establishes sub-item development strategy for the reform and development of TPCC's multi-business operation—professionalized restructuring strategy, products development strategy, market development strategy and human resources strategy etc..According to different strategy's features, based on reality, it puts forward some relevant implementation measures so as to provide reference for the strategy selection of TPCC's multi-business operation.
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