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KJ Company Manages And Develops Strategic Research

Posted on:2005-02-17Degree:MasterType:Thesis
Country:ChinaCandidate:C B SunFull Text:PDF
GTID:2156360125464409Subject:Business Administration
Abstract/Summary:PDF Full Text Request
At present, follow science and technology and improve constantly, economy is developed constantly. The accelerating of forming gradually in the information network of globalization, globalization market and technological change, The new characteristic has appeared in the competition environment that enterprise faces: (1) Internationalization and globalization of the market competition; (2) The speed of technology innovation is accelerated day by day; (3) The customer has more and more high expectations for the products and service. The especially present economy of our country is developed rapidly, trends, uncertain and complicated of living environment that enterprise faces. Take its importance now in order to reply the fast changing surrounding environments day-by-day protruding of development strategy as a small business.Besides, the enterprise is here in the face of the new economic situation, How strategic management tool make the strategies of enterprise effectively, strategy assess combines and becomes a continuous whole organically strategy implementation. Changing the strategy of the enterprise into taking action, in order to realize the strategic objective of the enterprise, it will become the problem, which must be solved in enterprise development too.For enterprising can have been should have been to the new competition environment, this text has put forward an organic strategic management model on the basis of summarized and analyses the strategic theory of the tradition, The ones that and combined KJ company used and carry on careful analysis to the strategic management of the company since three stages of strategic management concretely. The article has emphasized France's important function in the organic strategic management model of score of the balance especially. Through study and grow into the prospect of four angles to financial affairs, the customer, inside flow of KJ company, Describe how company it utilizes balance not to be that law settle score to be strategic performance make the strategies of company by index, strategy implementation assess organic to combine with strategy KJ, Chases and changes into a strategic centre type taking strategy as centre and organizes a company which lacks clear strategy. Through the study on KJ company strategic management, have expounded the fact that the organic strategic management model is to promoting the key competitiveness of the company, it realize and keep the importance and necessity of the competition advantage.
Keywords/Search Tags:Strategic Management, Balanced Scorecard, Performance Indicator, Organic Strategy
PDF Full Text Request
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