| With the rapid development of China's economy, now the average annual income of domestic urban inhabitant is more than RMB6000yuan.The quantity of in use vehicles is more than 20,000,000,and more than 60% of these vehicles belong to individuals. A huge market of automotive service is developing in China.Hunan Sanwei Enterprise Co., Ltd. (Sanwei Enterprise) is a state-owned automotive service company. Presently its business mainly includes Taxi, Car-renting, auto sales and repair service. After China entering WTO, the automotive service market is opening to world. Automotive service companies are facing more opportunities as well as fiercer market competition. This article aims to Study how "Sanwei Enterprise" surviving and developing in this new market.The first chapter introduces the present situation of "Sanwei Enterprise" and theories the studying based on. The second chapter analyses the present situation of automotive service in China as well as the international market. The third chapter analyses company's external environment and the competition situation in specific business field is also analyzed in this chapter. The forth chapter mainly analyzes the company's internal resources and capability. Based on the analysis in chapter three and this chapter, a analysis of the internal strength and weakness, the opportunities and threatens from external environment is also presented. As a consequence, the fifth chapter presents the overall development strategy of "Sanwei Enterprise" with the development strategies in specific business fields. Also, the fitness and cultural matched analysis are included in this chapter. At the end of this article, key proposals on how to carry out the company's strategy are put forth.
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