Study On The Shanghai PDS Curtain Wall Limited Company's Developing Strategy Based On The Core Competence

Taking Shanghai Xinbili Company as the studying object, this paper has done research on its general developing stratagy. The aim of this paper is to do some exploring research in the field where the core competence theory is combined with the management practice of Chinese enterprises, especially with the management practice of glass deep-machining enterprises where the author engages. Meanwhile, this paper has applied the core competence theory and instituted the general developing stratagy in the coming 10 years for Shanghai Xinbili Company according to its status in quo and the developing status of glass deep-machining industry in our country.This paper has selected Shanghai Xinbili Company as the studying object and applied the relational theories of enterprise strategic management, especially the core competence theory in the stratagy instituting and the strategic management of the stylebook enterprise. Through inducting the Portfolio Matrices (BCG), this paper has anatomized and discussed deeply the product-structure status of Shanghai Xinbili Company. Moreover, through inducting Michael Porter's Five Forces Model, this paper has analyzed the competition structure of the industry where the Shanghai Xinbili Company is. On the basis of colligating the relational research literatures, this paper has brought forward the core competence evaluation model of Shanghai Xinbili Company and evaluated its core competence. Based on the above-mentioned work, detailed assembled analysis has been done to the core competence of Shanghai Xinbili Company. According to it, this paper has brought forward the developing stratagy of Shanghai Xinbili Company which is based on the core competence and evaluated it. The programming of how to carry it into execution is also been given out.The research of this paper has explored the work of studying and instituting developing stratagy of glass deep-machining enterprises according to the core competence theory. Meanwhile, it has given reference to the researchers for the further research in this field.