The Research Of Marketing Strategy On Nancheng Fumin Commerce Walking Street

Today, many city of the word have walking street, and walking street has become a standard of city's space quality and good plan of rebound city center. In every case big city, such as Peking, Shanghai, Shenzhen, rebuild commerce walking street vie with each other; But many suffer and small city, commerce walking street is dandyism symbol, seemly walking street namely civilization symbolize, namely city flourish embodiment, no matter what succeed or defeat. How to estimate commerce walking street's stir effect, how to design commerce walking street's future, how to plan commerce walking street's criterion motion, how to collocate with circumjacent resource and max exert function efficiency, it is a attention big problem of investor, operator, consumer and theory operator in nearly years. The article focuses in marketing strategy of Nancheng Fumin commerce walking street. Use the relevant marketing strategic management theory and analyze tools in this text, On the basis of theory, have reviewed the origin of marketing strategy and background produced at first, Have analyzed the research focal point of marketing strategy and developing direction in the future at present; It reviews marketing the basic theories of strategy and then subdivide strategy to markets among them, marketing strategy of the brands have and expound the fact strategy market orientation.During the internal and external environmental analysis of the company, have analyze Dongguan and Nancheng current situation, Make a concrete analysis of every economic indicator and the consumer's composition state and purchasing power in urban 2003 of Dongguan and Nancheng; However, it analyses the current situations of Nancheng Fumin Commerce Walking Street and its a affiliated with Fumin service company, etc.The text uses 5-Force model to analyze the trade state of Nancheng Fumin Commerce Walking Street. Analyze indicates that the plaza competition of Dongguan is very fierce at present; the substitute is threatened very heavy too. In SWOT analyses, it has found out the advantage of the walking street and chance faced now. Adopt SWOT match form by strategy, and it finds out optimum strategies determine southern city enrich the people commercial plaza next marketing focal points, And has proposed that some measures are in order to guarantee that success of strategy is implemented. Then, during above-mentioned analysis, to made marketing strategy of Nancheng Fumin Commerce Walking Street, to segment and position again, to revitalize the present structure, and increase its cultural inside information, perfect its facility. Finally, on the foundation of the above research give out the text conclusion.