Research On Government Website Culture

Government website culture is the carrier of the network culture and is the foundation for the construction of the network culture. Government website culture is the e-postcard of the government image, playing a key role in the success of the construction of government websites. Based on existing studies on the network culture and government websites, this paper, proposes the concept of government website culture which is not only the cultural content and cultural activities associated with covered and conveyed by government websites but also cultural connotations all these embodied in. This paper analyzes characteristics of government websites culture in depth, including unitary domination, complexity, hierarchy, and nationality and so on, and in particular, discusses several government website culture's dimensions as a composite culture. Aiming at the current construction situation of government websites, considering characteristics of government website culture, this paper sums up problems of government website culture, and analyzes the causes of these problems in depth. It is considered in this paper that the reason why current problems of government website culture exist is mainly that the construction of government website culture has just started and lacks awareness of construction, while systematic study does not support, and the experience which can be learned from is relatively of shortage. The paper concludes with recommendations to address these issues which are to enhance awareness of construction of government website culture, to strengthen the systematic study of government website culture, to learn from the domestic and external experiences of construction of government website culture and to comply strictly with four principles of the construction of government website culture.