| As is acknowledged by mankind, people-oriented social development strategy has become a universal consensus and inevitable choice.In China, this embodies in the people-oriented, scientific development and sustainable development. Before and after the 11th National Games, in Shandong province and all over the country, a series of public loved physical fitness activities are organized, which is not only the magnitude of impact, but also the extraordinary momentum, and each with local characteristics. The preparation and organization of the 11th National Games aims to promote the rapid development of the extensive mass fitness program and also an invaluable opportunity to arouse national fitness enthusiasm and improve fitness service system.Jinan , as the main venue for the Games, has a unique advantage, the sustainable development of mass sports is impacted positively by the Games.Sustainable development, which is formed on the international in the 1990s, is an advanced and new development concepts on human development. Take the road of sustainable development is an inevitable choice about mass sports in China. The road of sustainable development is the trend of the development of mass sports. At present, China is building a moderately prosperous society in all respects and establishing a harmonious society and promoting social sustainable development, In the process, sustainable development of mass sports is an important issue. Through studying literature found that, there are considerable number of studies on the sustainable development of athletics sports, and there are few on the sustainable development of mass sports. The systematic, comprehensive and integrated sustainable development of mass sports, is conducive to improve National Fitness Campaign to carrying out for a long period, and sustainable development of mass sports and society as a whole in China.With the help of reference,analyses,questionnaire and mathematical statistics,this research conducts a systematic analysis and careful examination of the basic theories and operational strategies regarding the sustainable development of mass sports in Jinan. It provides basis of decision making for sustainable development for Jinan's sports management and service departments.The research concludes as follows:1.The 11th National Games held in Shandong Province, brings a rare good opportunity for mass sports'development in Jinan. The 11th National Games is including the 11th National Games'concept and positioning, the mass media for the promotion and dissemination of the 11th National Games'ideas, bringing to construction of the sports hardware facilities, Games volunteers training, the Games activities organization and policy institution building. From these aspects, the 11th National Games produces many positive effects on the development of mass sports in Jinan. After the success of the Games, It is critical to promote the sustainability of long-term development of mass sports in Jinan.2. To investigate the status of massive sports in Jinan, most residents have scientific and right understanding to mass sports , To investigate the purpose of residents participating in physical exercise and influence factors. To investigate the status of popular fitness activities, also investigating to improve the utilization of public sports facilities. Part of the population's health awareness are weak, scientific and organization of fitness and mass sports consumption are on lower levels. Therefore, the period after the 11th National Games, It is imperative to create a good atmosphere and social environment carrying out a broad and continuously mass sports activities.3. The sustainability of long-term development of mass sports in Jinan, due to the combined effects of internal factors and external factors. External factors are the conditions for long-term sustainability of mass sports development in Jinan, and the internal factor is the basis for long-term sustainability of mass sports development in Jinan .4. The mechanisms'constitution of the sustainable development of mass sports for long-term in Jinan consists of five parts, and have many roles respectively from the system, implementation, service, development, security, and other aspects. The five systems include: system and planning system, building and function of systems, training services, systems, developing systems and security systems. Proposed operation strategies on mass sports'sustainable development for long-time after the 11th National Games in Jinan.
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