Study On Sport Presentation Of CBA Professional League

Sport presentation is one developing area in our country. It was first used in the NBA League, and widely applied in the continuous accumulation and development. Sport presentation came into Olympics for the first time at the 1996 Atlanta Olympic Games, achieved good results at the 2000 Sydney Olympic Games and then was acknowledged by more and more people. The International Olympic Committee also took sport presentation into its technical manual, explained the meaning of sport presentation, and presented that it will be the important part of the hosting and organizing of The Olympic Games. We understood it actually from the 2008 Beijing Olympic Games, and it received great compliment. It was also after this Olympic Games that sport presentation has developed rapidly in China. Sport presentation refers literally to the way the sports are presented to the public and spectator inside the venues through announcements, music, video and lights. CBA Professional League is the highest level commercial basketball league. The arena already has the elements of sports presentation, but it has not been given due attention, so it is difficult to play its important role in the events, Which also led the league's view is not high, entertainment is not strong and other issues.In this study, the research methods include literature, content analysis, comparative analysis and logical analysis. Firstly, the theory of physical display was analyzed. Then it deconstruct the sport presentation based on 5W communication theory. Thirdly, on this basis, it analyze the status of CBA league sport presentation find out its problems. After drawing the highest level of the current NBA professional basketball league sports show successful experience, proposed to increase the CBA league sports show some countermeasures. At last, drawing the successful experience of NBA professional basketball sport presentation, it propose some countermeasures to improve the CBA league sport presentation. Sport presentation is one of the products of CBA league. Enhancing the effect of the sport presentation will help raise the value of the events, thus contribute the event to a higher level progress.