Guangzhou Market Development Strategy Of TaiJi Quan Training In ZhiGuang SportsClub

With Chinese rapid economic development, people's living standards improvesg constantly and consumer philosophy gradually changes. Taijiquan has become one of the main recreational sport for urban white-collar workers. With the emerging of Taijiquan, Taiji led the domestic market booming, promoted the formation of Taiji Industry.Comparing with the market developing strategy of taking product as core, the strategy of taking service as core just begins. The demand of the rapid development of Taijiquan industry is very important for the analysis of market development.Even though the taijiquan is very famous in China, the communication and development of taijiquan is not so good. There are many Taijiquan training center in Guangzhou, but these centers are teaching Taiji Gymnastics but not Taiji quan. People's demand of learning authentic Taijiquan cannot be met. Currently there is no Taijiquan training center which has famous brand name awareness, professional teaching and multi-Taijiquan.This article analyzes Zhiguang sport club. Basing on analyzing the current market, referring to market development theory and procedure, this article analyze the Taijiquan developing environment and people's consumption habit from the micro and macro point of view in order to set up the target market and market positioning for Zhiguang sport club and develop the product and the measurement to realize these strategy for different people. With our improving proposals, we believe that Zhiguang sport club can be the winner in the Taijiquan industry.We are trying to study how to change the traditional Taijiquan teaching mode, improve the Taijiquan teaching theory and practice to offer a reference for relevant department and leadship.