The Investigation Research On The University Student In ChangChun City To The Sports Sponsor Congnition

College students are the main forces to create the future and prosper our nation. The education that students have, the environment the campus give and the special mental characteristic have made them get their own consumption mentality and consumption behavior. College students are the potential consumers, most of them sparkplug young and fashionable brand which is individuate. College campus is a venue for students and teachers. They are the definitive customers. They are going to step into the society and work places, so they are the potential consumers who should be brought up carefully by patrons. Patrons should make their products known well by college students. Fidelity, satisfaction, admiration and recollection are the most important factors that make the enterprise famous and sell-well when these students become real customers. Because the financing which came from the patrons can offset the lack of sports departments, it has become into one of the most important financial sources. Therefore, whether the college students know about the patrons is an important factor which promotes the development of sports industry in China. Committal, as a counterbalance between sport and economy, can promote both of sport and economy.Means such as literature summary, questionnaire investigation, statistics, visit investigation are introduced to investigate the college students in Changchun for the acquaintanceship to the sports patrons. Investigation shows that:1. Through the analysis to R gene, 8 main genes are confirmed in the acquaintanceship that the Changchun college students have to the patrons. They are: identify degree, acquaintance degree, fidelity degree, admiration degree, satisfaction degree, fame degree, honesty degree, recollection degree.2. Factors impact, such as the major that the college students know about the patrons, the attention eldership pays, the sport the student has, the sport news the student reads.3. Factors impact the acquaintanceship degree, such as the sport the student has, the sport news the student reads, the attention eldership pays.4. Factors impact the fame degree, such as gender, major, the attention eldership...