Analyses And Research Summarize Of Sports Matches Sponsor Market Of Universities In Shanxi Province TaiYuan City

With the new upsurge and the unceasing development of sports matches sponsor market of colleges and universities in Shanxi province, and with the deepening and creativity of the reform of higher education, there are increasingly more colleges and universities begin to regard sports matches sponsor market as a way to help sports matches of being short of funds under the circumstances of marketing economy. As far as it goes, sports matches sponsor market of colleges and universities in Shanxi province is still imperfect, and its operational system is not standard, however, there is a lack of the researching topic of this kind. At present, there are about 10 sports matches of colleges and universities being held in Shanxi province. Through investigation of the actuality of sports matches of colleges and universities in Shanxi province in every year. This paper has introduced the contents as below: (1) the states of preparation, courses and results of sports matches of colleges and universities in Shanxi province of every year; (2) the yearly amount of colleges and universities taking part in sports matches; (3) the sponsor and the state of sponsoring of sports matches of colleges and universities in Shanxi province of every year. It is hopes that this investigation will let society and colleges and universities reexamine that how commercial sponsor promote the sports matches of colleges and universities, and let them attach importance to its development. Through investigation on sports matches of colleges and universities in Shanxi province, and working out the relationship between commercial sponsor and sports matches of colleges and universities, this paper has an answer of whether or not supporting the commercial sponsor. Aiming at the operational state of sports matches sponsor in Shanxi province, and through an analysis of the restricting factors of sports matches sponsor market of colleges and universities in Shanxi province, this paper has proposed several selling strategies for promoting sports matches sponsor of colleges and universities in Shanxi province, which could be cited as an reference for preparing a sports match. It is hoped that the development of commercial sponsor will lead the commercial management of sports of colleges and universities, which will adapt to the development of society.