A Research Into Current Basketball Consumption Situation And Measures In Wuhan

This essay sums up the history and current situation of basketball consuming at home and abroad . By combining Wuhan's economic development, cultural and geographical advantages and profound basketball cultural consuming market in Wuhan.First ,it defines basketball consuming which are classified into object, watching , information and participating consuming . Then ,it goes a step further to explain the characteristics and benefits of basketball consuming. Second , it uses mathematical statistics through SPSS 11.0 software on returned questionnaire. On the basis of the results, it analyses Wuhan's basketball consuming standard and structure and the factors that influence people's basketball consuming activities in Wuhan.Third , it predicts the growth tendency in basketball consuming demand's according to the conclusion drawn from precious analyses. At last, by studying the successful cases of carring out basketball sports at home and abroad , it puts forward detailed suggestions and measures aimed at the problems in basketball sports'carring out and consuming situations in Wuhan. This research's main body can be divided into four parts:(1)A survey of current basketball consuming standard situation in Wuhan . Evaluate current basketball consumption standard of Wuhan from object watching., information ,participating ,basketball consumption and monthly expenses.(2)A survey of current basketball consumption structure situation. It includes basketball consumption subject and basketball consumption object.(3)Factors that influence people's basketball consumption activities. It analyses these factors from four aspects, that is subjective positiveness, objective positiveness , subjective negativeness and objective negativeness(4) predict the growth tendency in basketball consumption demands. The research result shows that the main factors that cause the growth of Wuhan's basketball consumption demands are: the quick development of Wuhan's economics, the augmentation of residents'income. The change of modem way of living , the expanding of basketball market.(5) Research of solutions. It puts forward relevant solutions on the basis of the research into Wuhan's current basketball consumption situation and the prediction of Wuhan's consumption demands tendency.