From The Media Perspective On The Development Of China's Sports Industry Research

The sports industry has its unique function in nowadays society to influence each field of the society, in the meantime being influenced by many kinds of factors, such as society and politics, economy, public opinion environment, etc. The media has already become the main pillar to drive the sports industry gradually.In recent years, medias have strengthened the propaganda of the athletic competition market. On the one hand, a large amount of foreign sports program is introduced, make the audience see various kinds of benefits brought from professional match, causing the good social environment of reform. On the other hand, propagate our country's great break-through in system reform of the athletic competition energetically to drive the opening of the athletic competition market. The media has already become one of the important way to transmit information, influence the public life. Chinese domestic sports event and sports industrial production reform, although has the widespread medium influence, but still lacked the enough clear understanding to the sports industry medium management, this article when studied our country sports industry present situation and the existence question, analyzes how uses medium this carrier to the sports industry to carry on the restoration.Through method and so on real diagnosis analysis, logic analysis, in the model industrial economics related theory and in the developed country sports industry development experience foundation, proposed the sports industry medium survival new viewpoint, our country sports industry existence present situation carries on the profound analysis from the medium angle of view after the reform and open policy, proposed the Chinese reforming time sports industry development essential countermeasure, tries hard for our country sports industry cultivation and the development provides the related theory reference.