| the development these years, most influential, the range has been widest, longest, the number of participant has been most, highest game of level that it has already become the Chinese volleyball association. But at the same time, with the development of market economy, challenges faced in national league volleyball tournament are more and more, on one hand, people's cultural life is great and abundant, there are more and more the recreation for people to choose and sports performances; On the other hand, it is because of the characteristic of the volleyball project itself, as to fierce antagonistic projects, such as football, basketball, etc, the health antagonism of volleyball match is not strong, the irritating and appeal to consumers are insufficient. So, the analysis on brand influence factor of the national league volleyball tournament and research of the marketing tactics have very important significance.The research approach that this text uses has: Law of documents and materials, questionnaire investigation method, mathematics and physics statistic law, logic analytic approach.This text, through stepping on consumers of national league volleyball tournament, policymaker of Organizing Committee and carrying on the investigation to 2007-2008 Ann, the investigation result shows: Popularity of national league volleyball tournament, consumer's degree of liking to the league matches are not high, excellent degree of match is not enough, the overall impression on the league matches is general too. The factor influencing national league volleyball tournament brand includes the achievement of the team mainly; Excellent degree of match; Rational ticket price; Service quality; The media propagates; Team member of the soccer star; Athlete's cultural dynamics, morals are horizontal; Athlete's one's own image,etc.So, the national league volleyball tournament marketing tactics should be focused on: Abundant match content , improve the match view; Improve the match quality; Establish the brand marketing idea taking consumer demand as the centre; Make the rational price; Strengthen advertising; Strengthen the packaging and popularization of the soccer star; The cultural dynamics and morals of improving the athlete are horizontal, pay attention to one's own image; Improve the service quality; Strengthen and develop cooperation with public relations; Establish individualized name and sign ; Innovate constantly; Introduce the high-level managerial talent.Propose: The brand is important intangible assets of national league volleyball tournament and key competitiveness, it is that a league volleyball tournament of our country is long-term, the keys of stability, sound development, Organizing Committee of the league matches should strengthen the consciousness of brands, regard the marketing of the brand as one of the development key tactics of the league matches. The relevant department of the national league volleyball tournament should carry on the market survey to consumers in time, find out about consumer demand, combine the actual conditions of the league matches, and meet the consumer demand. Brand name and design of sign are good, it is very easy to leave the deep impression in consumer's mind, it is apt to find a good market for market, strengthen market competitive power of brand, so Chinese volleyball association should design one striking unique can represent national name and sign of league volleyball tournament fullying. Organizing Committee and every committee of playing area should strengthen the league matches with the local public relations, cooperate with media, do the work of propagating in league matches well, introduce league matches star and home court soccer star, let more people find out about the excellent degree of national league volleyball tournament, like the league volleyball tournament, strengthen the overall impression on the league matches, in order to raise the national league volleyball tournament brand.
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