Research On The Success Factors And Development Countermeasures Of Hongyuan Professional Basketball Club

Since 1993, Hongyuan Professional Basketaball Club creates various great records through insisting on privatization, marketization and reserved talents culture ways, it is the 4 times champions and three times succession champion except military club-Bayi, the first club to claim profit initiate, and the vivid example for China basketball in market. Studying the special club-Hongyuan Professional basketball club and comparing other important clubs in social and system transformation environment are helpful to see clearly the basketball professionalization development situation in China and provide reference to choose correct professionalization development way.This dissertation mainly uses literature consultation method that using various literature source and channel and referring to related economic, sports, and state general administration of sports and china basketball association's policies and documents, all those information provides theory foundation and partial true materials for this paper; investigating methods that investigating Guangdong Sports Bureau, Guangdong Hongyuan Professional Basketball Club and Dongguan Xinshiji Professional Basketball Club from May to June in 2007; Experts viewing methods that interviewing and phoning total 18 sports and economic experts, and questionnaire methods that sending and recovering questionnaires to 10 CBA clubs'management staffs, coachers and players in china, about 86% effective recovery rates is under with the sociology requirements. It achieves following conclusions by analyzing and researching owned information and investigation data.1: Hongyuan Professional Basketball Club owns the modern enterprise management model. The clearness of responsibility, rights and benefit smoothens club's management and makes each department's have unanimous goal and interest.2: complete marketing operation makes Hongyuan Professional Basketball Club actively fit, analyze and cater for the market.3: Complete reserved talents echelon's construction. At the beginning, The Hongyuan Professional Basketball Club makes clear the basketball talents situation in china and cultures the reserved basketball talents by themselves, currently, it forms the nice circle: talents culture—achievements—market.4: the upstanding economic and culture environment in Guangdong. The upstanding economic in Guangdong provides large and true basketball consumption market, and attracts outstanding domestic basketball players; the good culture environment establishes enterprise's practical attitudes.5: the pearl triangle region especially Dongguan city's nice basketball atmosphere breeds the largest domestic high quality basketball fans, which provides living soil for Hongyuan Professional Basketball Club.6: Hongyuan Professional Basketball Club's leaders hold well the domestic basketball development to boldly bring forth new ideas, like boldly founding reserved basketball talents by themselves and sending coachers to study abroad.