An Analysis Of Current Situation Of Sports Consumption Of Non-sports Specialized Female Undergraduates In Guangxi University

Nowadays, sports consumption called"Health Consumption"or"Green Consumption"has already become an indispensable part in people's consumption. People lived in different levels of society can find their own positions and search for the items of sports consumption which suit for themselves, especially in big cities, such as Beijing, Shanghai, Guangzhou, and so on. The idea of"spending money on health"has just become a new concept and fashion of people's consumption.Analyzing current situation of female undergraduates'sports consumption not only can attempt to lead female undergraduates to carry on a healthy sports consumption and promote P.E. curriculum's reform of universtity and formation of internal sports consuming market, but also can make enterprises understand that the blank spot of female undergraduates'sports consuming market and discover new opportunities to promote sustainable development of female undergraduates, university, sports consumption and enterprises.The thesis takes non-sports specialized female undergraduates of six institutions of higher learning in Guangxi Zhuang Autonomous Region as a subject and makes an investigation of current situation of female undergraduates'sports consumption by adopting documentations, questionnaires, mathematical method of average and logic analysis. The investigation mainly covers the situation of physical training and salary, sports consumption level, sports consumption pattern, sports consumption motivation, sports consumption influencing factors and so on. The statistical analysis of the result draws a conclusion to be as follows:1. object of study basic situation: 59.91% female undergraduatets are from country in the investigation, which explains that the non-sports specialized female undergraduates from country in Guangxi university take a major part. Because the regional differences of students source and unbalanced economic level development which make sports consumption of female undergraduates receive the indirect restriction. The investigation also indicates that the majority of female undergraduates'living expenses mainly depend on their parents supplies, the salary basically between 301-450 Yuan. The source of income is unitary, the income fixed has limited to a certain extent also the non-sports specialized female undergraduates'sports consumption level.2. looking from the physical training and the current situationof sports consumption: Firstly, the non-sports specialized female undergraduates of Guangxi university mainly chooses the bodily antagonism to be small and interesting, manifest and realize the feminine US sports project fully and achieve sports population standard only to account for investigation total number of people 23.71%, situation of female undergraduates is anxious. Secondly, the approval degree to sports of non-sports specialized female undergraduates in Guangxi university is high and the viewpoint of"sports consumption is very normal matter"has 10.78% female undergraduates to approve, the approval accounts for 52.59%, only some 1.94% investigation object holds the negative manner to this viewpoint. Thirdly, the capital investment which by the investigation object in 61.42% female undergraduates each semester, sports consumption is lower than 50 Yuan, obviously the aggregate level of non-sports specialized female undergraduates'sports consumption in Guangxi university is not high, and not the contemporaneous source area, the disparity in age stage's female undergraduates'sports consumption level difference is remarkable. Fourthly, the non-sports specialized female undergraduates of Guangxi university firstly choose material object to be a major sports consumption, the largest proportion is sports wear, next is participation sports consumption and then watching sports consumption. Fifthly, investigation is not difficult to discover that the Guangxi university non-sports specialized female undergraduates carries on motivation which sports consumption from the host to time is in turn: motivation of the material object needs, motivation of strong and healthy body, motivation of the esthetic fashionable, motivation of the rest and recreation, motivation of the human communication, motivation of the study knowledge, motivation of the sports incentives to achievement, motivation of the star effect, motivation of the satisfied curiosity and following motivation of the crowds'competition.3. Non-sports specialized female undergraduates of Guangxi university are influenced by various factors including the factor of subject, environment factor of sports consumption carried out by consumers as well as factor of enterprises market, etc. These factors interacts sports consumption level of female undergraduates, consumption pattern and motivation of the consumers.