Research On Large-scale Sports Game's Risk Based On Information Asymmetries Theory

From the side of the large-scale sports event organizer , this article uses the methods of literature material, expert interview and logical analysis based on the information asymmetry theory to analyze the relations between information asymmetry and the large-scale sports event risk, simultaneously studies the basic reason and the manifestation which produces the sports event risk, thus provides the certain reference for the practical operation of large-scale sports event risk recognition.Looked from the side of information economic, the key reason for the birth of large-scale sport event's risk is imperfect and asymmetric information, also the information asymmetry is the final representation . Therefore, introducing the information asymmetries theory to the large-scale sports event risk research, this article not only has the feasibility, also has the important practical significance.This article analyzes the present situation of correlation research, and mainly studies the following aspects.1. Outlining the related concept. Introducing the concept of large-scale sports event, risk, the related information asymmetrical theory.2.Elaborating the general theory of information asymmetry and the large-scale sports event risk, analyzing the relations between information asymmetry and the large-scale sports event risk; On the side of information economics, the large-scale sports event risks can be divided into the exogenous risk, namely objective event risk and the endogenetic risk, namely main body behavior risk. In the large-scale sports event, the natural risk, the political risk, the cultural risk, the economical risk, the legal risk, the transportation risk and so on all are the objective event risk. In the ideal condition, the distribution of this risk variable among the sports event main body is comparatively equal at first, but in the real world, which reflect asymmetric finally. The risk under the endogenetic information asymmetries refers to the risk causing by the sports decision-making and the main body behavior. The risk this article studies is precisely main body behavior risk, at the same time, the objective event risk is also elaborated.3. Using the information asymmetries theory to guard against and melt the large-scale sports event risk. From the solution to information asymmetries, this article seeks the countermeasures to guard against and melt the large-scale sports event risk. First it analyzes the solution to reverse selection and the moral hazard, then proposes the countermeasure to dodge the sports event risk, such as strengthening construction of the system, establishing the mechanism of inspiriting and restraining , strengthening the credit system construction and establishing risk early warning mechanism of sports event and so on.