Study On The Need Of Watching Live Football Of Sports University Students

Focus Groups,Literature Analyse and Logic Induction were used for exploring the need of the audiences who watch the TV football live broadcast in this study.The indexes which affect the audiences watching TV football were analyzed.The results are significant on the departments of relating to TV football game.The action of players is the center that the audiences want to watch, of which,the shoot,the pass,the cooperation,and the breaching are the core,because they are all relating to the result of the game and brilliant.The stars are the focus because they are well-known,their feats,even their good-looking.The referee,the coach and the audiences who are on the court,are also the center when some important things happen to them.The style,the history,the place in a competition of the team,the relation of the two teams,the level of the game,are the audiences' interest,especially the audiences who watch football competition regularity,those who watch game occasionally are effected by these cause, too.The football competition is the rivalry by body under justice,and the result is difficult to dope out.Furthermore,the audiences incline to the teams and the players that they love.The football lottery is the commentary.Chinese audiences want to watch more entertainment information,they are not satisfied by only watching the pure football.In order to watch brilliant scene,the audiences hope the TV station to do better work to offer brilliant camera lens.The audiences want to watch telephotograph and feature in time.Furthermore,the audiences expect to watch football game more aspects. As for the football commentator,the audiences expect the balance between the specialization and the entertainment about the content, especially the audiences who watch occasionally.The audiences expect impersonal and enthusiastic style.The audiences want to watch more camera views but few comment when the game is brilliant.On the contrary, the audiences want commentator to narrate the information about the players and the teams when the game is watery.This study give some advices for the well-ordered evolution of the TV football live broadcast:the game has climax and low tide,the TV station should utilize the climax adequately by using TV technique and give it to the audiences.The audiences in China want to watch more entertainment information but not only the pure football,the TV station should increase entertainment information in order to attract the attention of the audiences and enhance their interest.