| With the popularization of network technology and mobile communication technology,mobile Internet has widely covered the public life in all levels and fields,and has affected people's social entertainment.With the promotion of technological progress,network broadcast industry has gained a fertile land and developed into a new media form in a short time.After 2016,network broadcast has gradually become a rising star in the field of entertainment and communication,and the number of audience for network broadcast is also increasing day by day.Webcast users use computers and mobile terminals as the media to deduce and show the webcast content,which is not only concerned by the society,but also favored by the capital.The publicity and dissemination of webcast content provides rich materials for the popularization of network culture,greatly increasing people's demand for entertainment culture.From the evolution of different types of live in the overall market,live entertainment is after the live show and game live,to live mobile terminal is given priority to,with live online platform as the carrier,on the type of live transmission network entertainment culture as the core,in a live webcast market proportion is the largest,the highest user permeability,content production mode is the most abundant.Liu Shuang,research on the business model of pan-entertainment network broadcast: master's thesis of Shanghai normal university,[2018-03-01]in 2018,major live broadcast platforms launched the development strategy of "live +",and the content production mode of pan-entertainment live broadcast shows a trend of horizontal integration and vertical development.The analysis case of this paper "old driver chatting about a ball" is a live talk show launched by a live broadcasting platform jointly established by famous football commentator,media person and microblog big star Dong lu.It is also a successful case of "live +" content production practiced by live broadcasting platforms in the current tide of pan-entertainment live broadcasting."Old driver chat ball" is a program that combines pan-entertainment live broadcast with sports content production originating from Internet thinking.It not only becomes a channel for sports media people to express their views and opinions in the form of network live broadcast,but also realizes self-exploration and self-innovation of the new direction of live broadcast content development.This paper adopts the research methods of network observation,case analysis and data statistics to explore the development path of "old driver chatting a ball" and pan-entertainment live broadcasting from the perspective of live content production.The second chapter specifically analyzes the background,status duo and content production channels of webcast and pan-entertainment live broadcast,and analyzes the reasons for the emergence and popularity of such pan-entertainment live broadcast platform from the most basic content production construction.The third chapter analyzes the content production mode of "old driver chatting with a ball" with the 5W theory,and comprehensively analyzes the current situation and existing problems in the production process of the live broadcast program and pan-entertainment live broadcast from five dimensions,including live broadcast platform,content producer,content production strategy,audience strategy and content communication effect.The fourth and fifth chapters summarize and optimize the path and management scheme of the content production of old drivers chatting with each other and pan-entertainment live broadcasting platform,and put forward corresponding Suggestions for the content production strategy of pan-entertainment live broadcasting platform in China. |
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