SWOT Analysis Of The CBA League Operating Mode

CBA league by a planned economy to a market economy in the process of transforming the product of more than 10 years after the reform and professionalization,CBA league was tremendous.A short span of 10 years,China has initially formed by the clubs,fans,media,management as the mainstay,other organizations,both markets industrialization of basketball.It benefited from the reform and opening up,particularly in the socialist market economy,to the development of competitive sports provided a good external environment and opportunities.Our professional basketball in this road has just gone through the more than 10 years, basketball was a great outcome of the industry,with more than 10 years of reform and the success of the professional league,the club attracted a lot of basketball fans and social concerns,The economic value of the basketball competition to a certain extent the development and use to form a certain scale of the football market,but also made the industrialization development.In the club system under the guidance of the basketball market has great potential to attract domestic and foreign enterprises involved in many of the basketball club business model and management system has been taking shape,but at the same time there are many problems,although the league's overall business than in the past has been Improvement,but the club still more difficult to operate,most of the club have not yet profitable.Chinese professional basketball league in the face of international opportunities at the same time,is also facing great challenges.In this paper,the SWOT method of operation in the CBA club level analysis,the study indicated that CBA club operators as the main advantage for the league has a monopoly;good image of the league; attract players joined the NBA;for NBA players transmission;as a sponsor of the Intangible Assets;the introduction of talent from colleges and universities.The main disadvantage for the league to enjoy less;lack of management experience;inadequate use of the media; derived from poor product development;coaches and players and cultural quality;draft and transfer systems.The main opportunity for basketball with a large population;Basketball Administration security;a good environment for the development of sports;the masses of the high level of competition there is a demand;many cities have the ability to organize competitions;slow the development of other sports leagues.The main threat to foreign companies the impact of sports;NBA to seize the market; other athletic performances market segmentation;impact of the national team training league game;sponsor of the frequent turnover;Basketball Association club and sometimes conflicting interests.As the basis for the further development of the CBA club's views and suggestions.