| NBL is the abbreviation of National Basketball League, English name is the National Basketball League, formerly known as the Chinese men’s Basketball League (CBL), in2005officially changed its name to NBL. The NBL League is another occupation basketball league in China except CBA League, by the early Chinese men’s Basketball League B merged with Series B. According to the establishment of planning, the future of NBL is more marketing than CBA, and have a flexible system. But due to a late start, the direction of development is not clear, the league’s influence and popularity are unable compared with CBA League now, it can be said that the development of entire NBL League is difficult. From the2005-2012season, the league has quit the team more than10, The2012NBL League received much attention because the reform of the league system, As the growing influence of CBA league, The home-and-away system increased the exposure of NBL outstanding teams, But the League has developed for a long time, much exposure opportunity is still far from enough, but also need to recognize external environment the League operation external environment, know their advantages and disadvantages, a clear future League development must face the opportunities and threats, have faced the problem. Can the real from the League market development, brand, improve the quality of the game, Attract more and more people concerned about the League, improve visibility, and create more suitable for the league’s internal and external development environment.This article carries on the analysis to the entire league with SWOT method, which suggests that the main advantages of NBL League operation are:clear League club property rights; flexible management system; as our country basketball talent pool; a strong awareness of the rights protection of sponsors. The main disadvantage is the lack of overall:packaging and propaganda of the league; match the lack of appreciation; lack of professionals, lack of management experience; lack of star players. League facing the future development opportunities:reform and League; choose tiger sports network for official website; basketball population is numerous, broad masses basketball market; demand for high level competition. League development needs to face the threat of:NBA, CBA to seize the market; clubs and basketball interest sometimes conflict; League development positioning is not clear.In this paper, on the basis of SWOT analysis for the League development proposed the following measures:(1) Play the advantages of club property rights clear; we will deepen reform of the club management system, improving the efficiency of the club;(2) strengthen the construction of basketball talent echelon, deliver more basketball talents for the country,(3) Strengthen cooperation with professional basketball management organization, set up specialized management institutions, to unified packaging and publicity of the league, and enhance the brand influence of league;(4) Cultivate more understand basketball, good at management and operation of professional talents;(5) strengthen training and packaging in the league and star formation of star effect;(6) Make good use of the vast basketball markets, create a good atmosphere of basketball market, attract more people like playing basketball, and choose to watch game;(7) Under the macro layout and the strong support of the Chinese basketball association, plan for the future development direction of the NBL league. |
PDF Full Text Request