Reach On Present Investigation And Development Countermeasures Of Operating Ice Fitness Club In Southern Jiangsu

In the pace with the rapid development of economy and the improvement of people's living levels, they realized the importance of health and the cultivation and changes of the sports realization as well as the conception step by step. In the 21st century, with science and technology developed rapidly, the sports on ice and snow are only developed in north areas because of the facts of geography, but it's developed in south areas nowadays.The country makes plan for the sports on ice and snow developed in south areas for its balance development, and those people who are living in south can enjoy it.In this condition, the kind of ice fitness club will enjoyed for most of the people, at the same time, it also can be a fashionable exercises way.Southern Jiangsu is the most development areas in Jiangsu province which in economy, science and technology, education and culture, and its financial basic and social culture provide enough space for the development of the ice fitness club, but to be a new type of industries, it also need reach .The results show that: The business performance of the operating ice fitness club in South Jiangsu is fine. It brings active effects in nationwide fitness sports and shows bigger developing potential. It also has some problems at the same time:The management project settings are not perfect, resulted in a single consumer crowed;The operating ice gym is less and very irrational;The costs of club operating are higher, and some places have the idle condition;It's short of effective encouragement policy and management mechanism;Low pays for the indicator who works there;The level of their business is limited;Lack of talents which hold enough knowledge and skills;People are lack of understanding of ice fitness sports and the propagation is not enough;The fitness consumer relies mainly on high-rise people;To low-consumption crowd isn't given the sufficient attention, especially the people which is the middle aged and the elder;The age of consumer crowd presents the fault phenomenon.