On The Creativity And Expression Of Advertising Photography

Now the network media information diversified interpret the images of visual communication era, photography has become an important means of advertising design field to express the characteristics of its distinctive image directly and the. Advertising photography is a photographic to commodities as the main subjects, it is not a simple increase advertising photography, with its own unique characteristics to convey their thoughts and emotional values. Advertising photography not only with the photographic art, but also a commercial culture connotation and characteristics of strong. Photography in their own unique charm of the impact on people’s consumption concept and value orientation, loved by the public, plays an important role in the innovation and development of advertising."Good advertising is a creative soul", no creative advertising is like art no life and soul. In a globalized economy rapid development today, China’s advertising photography is still in development stage, there are many deficiencies and weaknesses. According to the current situation of advertising photography in China, to start from the skills and creative ideas and methods of advertising photography, system theory analysis of the advertising photography creative ideas and theories, the perfect combination of marketing planning and market combined with a business idea and artistic expression force. In order to better promote China’s advertising photography health vigorous development. Inject new vitality and cast new glories for China in the field of advertising photography development.