| As the fastest and most direct means of visual communication,images are an inevitable product of product participation in commercial competition.With the rapid development of the modern economy,the popularity of the Internet has brought the information industry into an unprecedented prosperity,and the society has entered a fast-paced era of reading pictures.Compared with traditional texts and symbols,photographic images rely on their intuitiveness to become the best choice for popularizing commercial advertisements.Creativity is the soul of product photography.Today’s product photography competition is the creative competition.Creative product photography increases the taste and significance of products,attracts the public’s attention,allows consumers to generate purchase desires,enables the public to increase the goodwill of the products,and raises the public’s awareness of the captured objects,thereby promoting product sales.Without good ideas,product photography loses its competitiveness and loses its qualifications in the fierce market competition.This topic studies the creativity and performance of product photography,illustrates the creative thinking and specific creative methods of product photography,and analyzes the product’s performance techniques.This article has collected the outstanding creative product photograph work thorough analysis,and added the practice operation to carry on the creative shooting under the theory foundation.The interpretation of the product is based on the idea,creativity,and performance of the shooting. |