A Preliminary Study On The Design Of Tourism Advertisement In "Kaifeng City"

The era development is constantly breeding the emergence of new cultures, and the tourism advertisements are also gradually becoming mature under such market. In the grant environment of information era, how can the ancient city Kaifeng with the tourism as its pillar industry fully utilize the modern tourism advertisements to promote its tourism cultural resources and develop tourism economy based on intactly preserving the historic culture is a problem worth studying. In the meantime, to get through the close siege among various tourism advertisements for ancient cities, Kaifeng shall find the form and theme that suitable for its positioning and can completely reflect the unique local characteristics of Kaifeng. In this regard, applying modern advertising media pattern to show the unique street style of old imperial city complies with Kaifeng tourism advertisements’ thought and philosophy of distinguishing itself from other c ities of the similar type. Moreover, it is also another exploration for t ourism advertisements.