In View Of The Female Consumer Psychology Plane Advertisement Creativity Performance Research

With the diversification of social development and women lifestyle change, thestatus of women in the field of consumer is getting higher and higher, and graduallybecome the main audience of corporate marketing products. Due to the multiple roleswomen play in society, women are key decision makers and buyers in householdconsumption. Today’s era of consumer image known as the " Her age", we can see theenormous influence of women on the consumer market the fact that not allow toignore.Chinese female population base is huge, nearly40per cent of women in the25-45age group, which in effect constitute a potentially huge consumer market. Howto cater to the female consumer demand to develop marketing strategies, Be the setbefore the operator a new topic.And print ads as one of the most common medium ofadvertising, more and more used in today’s female consumer. Print advertisingcreative for the female consumer psychology has become a topic of common concernof the advertising industry at home and abroad in the design world. The interactionbetween the female consumer psychology and graphic advertising creative, femaleconsumer psychology, creative print ads, all looking forward to people to go morein-depth exploration.In this paper, advertising, art design, and theoretical knowledge of consumerpsychology, semiotics, marketing and other disciplines, through the analysis of thepsychological characteristics of female consumers, seriously grasp the link betweenthe female consumer psychology and print advertising creative and influence to theviewpoint of the consumer culture to guide the new direction of the print ad creativeexpression. The article focuses on the consumer psychology of women’s performanceand print advertising creative interaction between a detailed exposition of the firstchanges of the consumer society and consumer psychology, female consumerpsychology and advertising creative concept, and subsequent analysis of the femaleconsumer psychology and the plane The link between advertising design and impact, followed by print ads of the audience of female consumer psychology cognitivepsychology research analysis obtained the psychological characteristics of femaleconsumers. Consumption characteristics of these women, the print ads for the femaleconsumer psychology of creative expression strategy, and performance demands oftechniques from the creative and innovative performance elements, creative form ofexpression strategies discussed in three. Through a combination of specific cases todeepen of this conclusion. Finally, the print ads for the female consumer psychologyis How to guide women to move toward benign consumption and puts forward someopinions and suggestions.The paper aims to analyze the complexity and differentiation of the femaleconsumer behavior through the study of the female consumer psychology. In order toexplore the plane advertisement creativity strategy and skills,to find more effectivemarketing strategies. Help operators make a reasonable positioning of the brand, toprovide goods and services better meet the needs of women, in order to attract andretain female consumers. For the advertising company to the female audience creativeprint ads performance research also has certain practical significance.