A Study On The Authenticity Of The Cultural Heritage Tourism In Beijing

Through the summarization of the revelent researches about the authenticity of cultural heritage tourism experience, the article analyzes the tourism experience of cultural heritage. The paper chooses the Forbidden City as the case of the cultural heritage.Based on the perspective of the experience of authenticity of heritage tourism, through the analysis of cultural heritage tourism resources of the Forbidden City, this thesis analyzes the affecting factors of Forbidden City’s authenticity experience of heritage tourism, constructing the authenticity experience model of cultural heritage tourism. Put forward relevant strategies and suggestions for the protection of cultural heritage and the development of cultural heritage tourism.We get the data of tourists through interview and open questionnaires, using SPSS to analyse statistical data, discussing the influence factors of the tourist authenticity experience and the degree of authenticity retention. The following conclusions can be drawn from the statistical analysis of the data:The factors of Forbidden City’s cultural heritage tourism experience authenticity includ the building authenticity, the collections authenticity, the Forbidden City’s cultural authenticity, the whole authenticity of the Forbidden City, divided into 17 specific indicators.According to the feedback of the Forbidden City tourists’ s information survey, construct the authenticity experience model of the world cultural heritage, excluding two significant indexes(interpretative signs and the price of tourism commodity), put forward the 15 factors of affecting tourists’ authenticity experience, including long history, construction scale, architectural style integrity, architectural decoration simplicity, collection integrity, historical authenticity of collection exhibition, royal culture, visitors participate, historical and cultural integrity, content show of the Forbidden City, the overall sense of reality, aesthetic value, consistency of cultural and commercial goals, speciality of the Forbidden City’s souvenirs, technology of commodity. Especially authenticity of the Forbidden City’s architecture have a strong level on protection of cultural heritage.The authenticity of the world cultural heritage is dynamic.In the course of the study found that authenticity is not static, is dynamic. The tourist image of the Forbidden City that film and television works constructed is recognized and accepted, to a certain extent, affect the authenticity experience of the Forbidden City cultural heritage tourism.On this basis, this paper puts forward the development principle and experience design of cultural heritage tourism resources, hoping to provide reference for the protection and development of cultural heritage tourism.