Research On Tourist Experience Of Tourism Performing Arts Based On Online Text

At present,China’s rapid economic development,the public’s living standards continue to improve,and consumer demand is also gradually upgraded.With the increasing demand of consumers for deep and high level experience,tourism as a natural experience economy is favored by consumers.Along with the rapid development of China’s cultural tourism integration,tourism performing arts as one of the important carriers has received a lot of policy support from the government,and in the "14th Five-Year Plan" tourism development plan focuses on the development of high-quality performance projects,tourism performing arts as a typical new industry in the context of cultural tourism integration will usher in a major opportunity.At the same time,although the market for tourism performing arts in China is growing fast,the scale is still small compared with some developed countries with mature markets,and the overall development level of tourism performing arts in China is uneven,the degree of homogenization is high,and the quality of tourists’ experience needs to be further improved.Therefore,it is important to analyze and discuss tourists’ experience of tourism performing arts,which has both theoretical and practical value.As the most influential tourist performing arts scenic spot in Henan Province,the study of "Only Henan-Drama Fantasy City" has universal applicability for improving the overall tourist experience quality of tourist performing arts.Based on this,this study uses web crawler software to collect tourist reviews and travelogues about "Only Henan-Drama Fantasy City" from Ctrip,Mafengwo,Meituan and Douban,and uses ROST CM6 and NVivo qualitative analysis software to analyze the data in an attempt to reveal the following issues:(1)the perceived elements of the tourist experience of "Only Henan-Drama Fantasy City";(2)the factors affecting the quality of the tourist experience of "Only Henan-Drama Fantasy City"(2)the main factors affecting the quality of the visitor experience of "Only Henan-Drama Fantasy City";(3)the advantages and shortcomings of "Only Henan-Drama Fantasy City" scenic spot.In this regard,the following main conclusions were obtained from this study.(1)Through high-frequency vocabulary analysis and three-level coding of rooting theory for the tourist evaluation of "Only Henan-Drama Fantasy City",20 initial categories of tourist experience perception elements were extracted,which are tourism motivation,itinerary arrangement,tour length,scenic environment,number of tourists,architectural art,humanistic art,leisure and entertainment,natural landscape,scenic dining,service attitude,scenic shopping,scenic management,scenic traffic,scenic accommodation,ticket system,supporting facilities,willingness to revisit,emotional evaluation and experience feeling.The 7 main categories of tourists’ experience perception elements are: tourism motivation,itinerary,tourism environment,tourism attraction,facilities and services,post-trip evaluation and revisit willingness.(2)Among the main categories of tourist experience perception factors of "Only Henan-Drama Fantasy City",the satisfaction of post-trip evaluation,tourist attraction and revisit intention are higher.Among these factors,the highest score of 4.374 is for revisit intention,indicating that tourists’ willingness to recommend and revisit are both high.Secondly,the score on post-tour evaluation is 4.294,which shows that the overall tourist evaluation reaches above satisfaction.Finally,the scores of 3.781 and 3.825 on facilities and services and tourism environment are both average to satisfactory levels.(3)The IPA analysis method was used to analyze the satisfaction and importance of the whole scenic area of "Only Henan-Drama Fantasy City",in which the tourist experience perception elements in the first quadrant have high satisfaction,high importance,and belong to the advantageous area of the scenic area,and the tourist attraction is in this area,which needs to be maintained in the future development and construction of the scenic area.In the second quadrant of the tourist experience perception elements have higher satisfaction,lower importance,belong to the scenic performance of the relatively adequate area,the existence of the region has post-tour evaluation and revisit intention.Visitor experience perception elements in the third quadrant have lower satisfaction and lower importance,and belong to the area where the scenic spot needs to be strengthened and enhanced,and there is a tourism environment in this area.The perceived elements of visitor experience in the fourth quadrant have lower satisfaction and higher importance,and the scenic area needs to focus on strengthening and improving the facilities and services in this area,and the scenic area needs to focus on strengthening and improving the management and operation in the future.Based on the advantages and shortcomings of "Only Henan-Drama Fantasy City" in visitor experience,this study proposes targeted scenic area management suggestions and countermeasures,which will help achieve the long-term sustainable development of the scenic area and provide certain reference significance for achieving the long-term prosperity of China’s tourism performing arts market.